Here are some pros and cons.
Pros:
- They are excellent for last-minute gifts.
- Some of the easiest, fastest shopping you will ever do.
- You can buy them just about everywhere. You can even buy restaurant and retail gift cards at grocery stores and convenience stores.
- Most people will like it.
- Most people can use it.
- It's a great gift for the picky person or person who has everything.
- One size fits most, one stop shopping is definitely doable.
- Recipient has a choice in the gift, and will probably be more satisfied
- No guessing about sizes, colors, whether the recipient already has one, etc.
- No need for the recipient to make a return
- They are easily regiftable, if necessary.
- They don't take up much space - the recipient doesn't have to find a place to store it.
- No wrapping required.
- Easy (and cheap) to ship.
Cons:
- The recipient knows exactly how much you spent on the gift (in most cases).
- Can make for an expensive holiday if you are buying for a lot of people.
- There is a risk that the merchant can go out of business before the card is used.
- If it is a store gift card, the recipient is limited to purchasing from that store.
- A lot of people forget to use them.
- Some people think gift cards are impersonal (not many I know, but so I've heard)
- They are nonrefundable.
- Some of them lose value over time, if not used within certain time periods.
- Bank and credit card gift cards usually have activation, usage and/or maintenance fees. (However most retailer gift cards do not.)
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